At the heart of this project was a fundamental truth: not all sales professionals are at the same point in their journey. Rather than forcing a one-size-fits-all approach, we leaned into our customer-obsessed mindset, creating experiences for three distinct audience segments. Each had their own unique pain points, aspirations, and learning needs.
We designed a platform architecture that evolves alongside its members, recognizing that sales mastery happens in stages. For those just starting, the Core tier provides a strong foundation. Comprehensive learning roadmaps guide members through essential sales concepts, with interactive content built to instill confidence and develop core competencies. Clear progression markers help members track their progress, celebrating key milestones along the way.
As members advance to the Plus tier, they gain access to specialized resources designed to refine their approach. This includes tactical training modules, small-group coaching sessions, and peer learning opportunities to exchange insights and tackle challenges collectively. Implementation tools help members apply these advanced concepts in real-world scenarios.
The Pro level offers an elite experience for those ready to push beyond conventional limits. This premium tier features direct mentorship with Ryan Serhant, exclusive mastermind groups, advanced strategy sessions, and priority access to new content and features as they’re released.
Throughout the process, we focused on translating Ryan’s powerful brand into functional design elements that serve clear business objectives. Every detail – from typography to motion – was thoughtfully crafted to reflect the premium nature of the education while providing an intuitive user experience. This attention to detail not only drives engagement and conversion but also clearly differentiates each membership tier.
By centering on customer needs and strategic design, we created more than a learning platform – we built an ecosystem for sales mastery that empowers professionals at every stage of their journey.
About Ryan
Ryan Serhant, the real estate mogul known for his Netflix series and influential social media presence, launched Sell It – a platform designed to help enterpreneurs scale their businesses and increase revenue. Because, apparently, dominating the real estate world wasn't enough of a flex – Ryan’s on a mission to help all salespeople level up.
4.5m+
followers
25k+
members
128+
countries represented on platform
Ask
Ryan Serhant’s platform was originally built to share sales expertise with real estate professionals but he recognized its value for all entrepreneurs. The challenge: how do you create a single platform that serves everyone, from sales newcomers to seasoned professionals? The existing solution wasn’t cutting it. A cluttered user experience and a confusing content hierarchy were holding back his vision of becoming the go-to destination for sales education.
Approach
Instead of one platform for everyone, we built something better: a platform that evolves with its users. We dove deep into understanding three distinct audience segments, crafting tailored experiences for each: Core, Plus, and Pro. Each tier wasn’t just a new price point – it was a thoughtfully designed ecosystem, with every detail tuned to match members’ growing expertise and ambitions.
Impact
Our strategic approach to sales education helped Ryan secure $45 million in funding to revolutionize the real estate brokerage industry. More importantly, we built a platform where members at every level can find their path to sales mastery, with clear stepping stones for growth along the way.
