How does a rebel grow up without losing her edge? That was the challenge facing Sophia Amoruso. America’s #GIRLBOSS turned venture capitalist and entrepreneurial educator needed a platform that showcased both her disruptive roots and sophisticated future – a space as dynamic as her journey from vintage eBay seller to ecommerce pioneer.
We dove beneath the headlines, uncovering the raw energy and strategic brilliance that transformed Nasty Gal from a one-woman shop into a $100m fashion empire. By getting to know Sophia on a deeply personal level, we created a space where she could be seen and understood.
The result is a platform that proves growing up doesn’t mean giving in. With bold design and strategic storytelling, it’s an immersive, narrative-driven experience that captures her entrepreneurial rise while positioning her for what’s next in venture capital and education. Every element is precisely calibrated to command respect while staying true to her trademark audacity.
This isn’t just a documentation of achievements – from her bestselling book to her Netflix series – it's a celebration of her evolution. A space where her past and future collide in spectacular fashion. The platform honors her journey while making one thing clear: this is just the beginning. Because true rebels don’t just make noise – they make history.
Business Class, Sophia’s membership program for aspiring entrepreneurs, was already flying high. We took it to the next level. By designing a high-converting land page infused with psychological insights and smart conversion tactics, we turned curiosity into sign-ups and visitors into subscribers.
Sophia Amoruso
Business Class
About Sophia
Along her journey from eBay vintage seller to $100M fashion empire founder to venture capitalist, Sophia Amoruso has always done things her way. She turned Nasty Gal from a one-woman operation into a retail phenomenon, wrote the New York Times bestseller #GIRLBOSS (later adapted by Netflix), and now leads Business Class – teaching a new generation of entrepreneurs to build businesses on their own terms.
660k
Instagram followers
320m
copies of #GIRLBOSS sold
$100m+
in annual sales for Nasty Gal
Ask
Design a website that unites every facet of Sophia Amoruso’s world, amplifying her brand.
Approach
We dove deep - beyond the headlines and highlights – to uncover the stories that shaped Sophia’s remarkable journey. Each design choice was crafted to capture her spontaneous, unapologetic spirit while commanding respect in even the most scrupulous VC circles. The result is a bold, immersive, narrative-driven experience that’s as dynamic as Sophia.
Impact
This isn’t just a portfolio – it’s a power move. The new platform celebrates Sophia’s iconic past (her ecommerce empire, bestselling book, and Netflix show), while positioning her as a force in venture capital and entrepreneurial education. Proof that you can be both disruptive and distinguished, all on your own terms.
“Finding creatives who actually understand your vision? Rare. Finding ones who crank it up a notch? Rare Days."
“Finding creatives who actually understand your vision? Rare. Finding ones who crank it up a notch? Rare Days."
