How do you turn viral authenticity into a business empire? Ryan Trahan’s raw, unfiltered style won millions of hearts on social media, but now he needed to win over CMOs without losing the playful spirit that made him a star.
Ryan built his following on intentionally low-production content that felt like chatting with a friend – the kind of friend who turns wild ideas into viral gold. Our challenge was to evolve that approachable energy into a professional brand that could charm corporate folks while keeping his audience grinning.
From the website to the sponsorship deck, every touchpoint fused Ryan’s signature optimism with refined design, signalling, “serious business force who happens to make people smile.” We loaded the deck with the hard data CMOs crave – channel demographics, audience reach, and partnership wins – while keeping Ryan’s creative energy flowing through every slide.
The result? A brand that’s unmistakably Ryan but ready for the big leagues. It’s proof that evolving doesn’t mean giving up what makes you special. In fact, sometimes it means amplifying exactly who you are.
This isn’t just a glow-up; it’s a masterclass in evolving a creator brand without losing its soul. Because in a world obsessed with polished perfection, staying authentically you is how you stand out.
Ryan Trahan
Just Some Guy
About Ryan
Ryan Trahan turned $1 into viral gold, repeatedly. His ability to make ambitious challenges feel relatable has earned him millions of followers and established him as one of YouTube’s most innovative creators. Beyond his signature content, he’s built multiple successful businesses, proving that creativity and entrepreneurship are two sides of the same coin.
4.5b+
views
19m+
subscribers
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Ryan built his brand on raw, relatable content – perfectly imperfect videos that made him feel like a friend to millions. made. But to secure major brand partnership deals, he also needs to show CMOs the strategic mind and credibility behind the maverick creator – without sacrificing the authentic, irreverent personality that makes his brand stand out.
Approach
To sync with Ryan’s always-on creator lifestyle, we swapped the traditional back-and-forth for rapid-fire Loom sessions. This approach allowed us to capture his instincts and energy while crafting a brand that bridges two worlds: creator culture and corporate boardrooms. By channeling Ryan’s signature optimism into a refined design, we proved that polish doesn’t mean sacrificing personality.
Impact
Our flexible, tailored approach rose to the challenge of one of the world’s biggest, busiest creators. The new brand platform feels undeniably Ryan – authentic to his audience, yet polished enough to open doors with major brands. It’s a stage for his brand, business ventures, and Joyride candy company, brimming with a personality that makes fans feel seen and has suits leaning in.
"I asked for a website and I ended up with a 3D floating version of my head. Rare Days are weird in the best way."
"I asked for a website and I ended up with a 3D floating version of my head. Rare Days are weird in the best way."
