Sometimes the best path is the one no one’s taken before. That’s the story of Salary Transparent Street – a creator-led business that threw out the conventional playbook to build something revolutionary. And the best part? We helped Hannah make it happen.
When most creators might have rushed to launch a salary negotiation course. Hannah chose authenticity over the easy win. She envisioned a resource that would genuinely empower her community, not just monetize it. But here’s the thing: there was no blueprint – no one had built a creator-led pay transparency platform before. We were charting new territory.
So, we started with customer obsession (one of our core values) – diving deep into Hannah's vision for her community and her life’s work. This was about building just another creator product; it was about creating a movement. What emerged is a free resource hub and salary database, giving people the tools they need to advocate for fair pay.
Innovation doesn’t follow a linear timeline. Hannah’s DMs became our rapid feedback loop, with community insights driving quick iterations. When it came to monetization, we got creative – strategically integrating authentic brand partnerships instead of charging for access. Because sometimes, doing good is the most sustainable business model.
The latest chapter? A job board showcasing roles with transparent salaries. Soon, companies committed to transparency will be able to feature their listings, funding the free resources that empower Hannah’s community to thrive.
This isn’t just a business success story. It’s proof that when you obsess over serving your community and dare to be different, magic happens. Who says you can’t change the world and build a sustainable business at the same time?
Hannah Williams
Salary Transparent Street
About Hannah
Hannah Williams, a content creator from Washington, D.C, is leading the charge on salary transparency. With a rapidly growing community of over 2 million followers across TikTok, Instagram, and YouTube, she’s become one of the internet’s most influential voices on this social issue. As one of TikTok’s most recognizable creators, Hannah is not only shaping conversation – she’s empowering others to advocate for pay equity.
2.9m+
followers
$1m+
additional compensation negotiated
10k+
salaries documented
Ask
Hannah Williams was collecting thousands of salary submissions via a Google Sheet form on her website. While functional, it was difficult to navigate, especially on mobile, with no intuitive way to search the data to make it useful. The objective: create a custom, mobile-friendly solution.
Approach
With no clear roadmap for a creator-led pay transparency business, our approach was incredibly collaborative and ever-evolving. It started with understanding Hannah’s vision – not just for the product, but for her community, and her life’s work. We balanced her aspirations with the technical challenges, finding creative ways to monetize without compromising her core values.
Impact
The new website serves a valuable resource hub for her community, offering practical tools. The salary database, with over 9,000 submissions, increased mobile conversions by 321%. The job board features transparent salary data. Authentic, long-term brand partnership ads keep the platform free for her community.
"I love working with them. They're kind, they're helpful, they're intelligent, and that's all that matters to me."
"I love working with them. They're kind, they're helpful, they're intelligent, and that's all that matters to me."
