Kat Norton
Miss Excel
About Kat
Kat Norton, better known as Miss Excel, is defining how we approach productivity. Through her fun and engaging TikTok, Instagram, and YouTube content, she makes spreadsheet learning accessible and entertaining, captivating over 2 million followers. By leveraging social media as a powerful marketing tool to convert followers into students, she’s transformed her online presence into a thriving software training business.
Ask
Elevate the Miss Excel brand into a powerhouse of credibility, while accelerating the growth of her online course business.
Approach
Kat’s social media presence was already magnetic. So we refreshed her brand identity to amplify her vibrant, enthusiastic personality, inspiring a complete website transformation into a conversion-optimized hub. To expand her reach beyond social, we launched The Workbook – a weekly newsletter packed with free Excel tips to keep her audience engaged and coming back for more.
Impact
The refined Miss Excel brand strikes the perfect balance of playful and professional, capturing Kat’s unique vibe. This refreshed look now anchors every business touchpoint, unlocking opportunities for premium partnerships. The hard stats? Her community grew by 50% reaching over 24,000 students and solidifying Kat as the Excel maven.
“I'm so thrilled, they just kept over-delivering. I'm yet to find anything they fail to knock out of the park.”
“I'm so thrilled, they just kept over-delivering. I'm yet to find anything they fail to knock out of the park.”
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