Shan was already a trusted voice in intimacy education, but she faced an interesting challenge: how could she create a space where people could openly explore topics that society often labels as taboo? Her community needed more than just information – they needed a safe space to grow their confidence, expand their knowledge, and find their voice in conversations about intimacy.
To meet this challenge, we crafted a visual identity that celebrates the beautiful complexity of human connection. Think of it as a love letter to self-expression, built in layers. A foundation of rich, organic textures and authentic photography captures the essence of human connection. Topped with personal touches – handwritten scripts and sketched lines that represent the unique ways in which we all express intimacy. This was about more than aesthetics; it was about creating a visual language that made Shan’s audience feel seen, understood and valued.
We brought Shan’s brand values to life in a website where curiosity meets comfort. A space where anyone can begin their journey of understanding intimacy, relationships, and self-discovery.
Then came our most innovative feature yet.
Everyone wants Shan’s advice, but one person can only be in so many places. Enter Shay-i – an AI-powered confidant trained on Shan’s book, podcasts, and newsletters. Like a private conversation with Shan, available 24/7, it goes beyond answers, guiding users to deeper resources like worksheets, quizzes, and Shan’s broader content ecosystem.
For those ready to dive deeper, we created a premium community space designed for meaningful connections. Members gain access to intimate workshops that deep-dive into specific topics, live Q&A sessions with Shan herself, and exclusive content, including a members-only podcast.
The result? A community platform that makes intimate conversations accessible, educational, and empowering – just like Shan herself.
Shan Boodram
Lovers by Shan
About Shan
Meet Shan Boodram, the sexologist who’s changing how we talk about intimacy. From Netflix’s Too Hot To Handle to her role as Bumble’s resident relationship expert, Shan has mastered the art of making taboo topics engaging. Blending clinical expertise with relatable wisdom, she’s become the trusted voice for a generation seeking honest conversations about love, sex, and relationships.
590k
Instagram followers
109k
YouTube subscribers
14k
podcast listeners
Ask
How do you create a space that’s both professionally credible and personally intimate? Shan needed a brand and platform that could host uninhibited conversations about intimacy while giving her community direct access to her expertise.
Approach
We dove deep into what makes Shan unique: her ability to make the taboo feel natural. This understanding shaped everything – from the organic textures that mirror human connection to the handwritten elements that capture intimate moments. A beautiful brand was just the beginning. We built an ecosystem where curiosity meets expertise: a website that invites exploration and learning; Shay-i, an AI-powered tool that makes her wisdom accessible 24/7; and a premium, paid community for deeper connections, exclusive content, and direct access to Shan.
Impact
When you nail a personal brand, you know. Not just because it looks great – but because it feels right. For Shan, this resonated so deeply that she redesigned her office to match the brand colors and textures we created. That’s the kind of ownership we live for. But the real magic? Shan finally has a platform that truly represents her values and vision – a space where her expertise can shine and her community can thrive.
“I am both proud and embarrassed to share that I cried on many Zoom calls, just through feeling seen and having really hard questions asked...”
“I am both proud and embarrassed to share that I cried on many Zoom calls, just through feeling seen and having really hard questions asked...”
